Description

In today's rapidly evolving digital landscape, email marketing and website optimization play a crucial role in the success of fundraising initiatives. This comprehensive course is designed to equip you with the knowledge and skills to harness the full potential of these digital channels, empowering you to engage donors, drive conversions, and elevate your fundraising outcomes.

This course is comprised of three modules: Email Marketing Strategies, Website Optimization for Fundraising, and Donor Relationship Management. By the end of this course, you will have a comprehensive understanding of email and website strategies for effective fundraising. You will have developed practical skills to create impactful email campaigns, optimize their fundraising websites, and cultivate meaningful relationships with donors in the digital realm.

Completion of this course is required for those interested in earning the dual 2025-2026 EBI & IU Fundraising School Dual Certificate in Digital Fundraising.

Cost: $500 Members, $990 Non-Members

*If you are part of either the in-person or virtual 2025 Certificate in Nonprofit Leadership cohort, this workshop may be used to fulfill your Revenue Generation elective requirement.

Our refund policy for all of the Certificate in Digital Fundraising-related workshops is different from standard EBI refund policy because of the partnership with The Fundraising School. Registrants will receive a refund minus a $15 fee only if request is sent via email to ebi@rollins.edu 4 weeks before the first workshop meeting date. No refunds will be awarded after this deadline.