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Special Event Success (Virtual)

Special Event Success (Virtual)

Wednesday, July 31, 2024 (9:15 AM - 4:15 PM) (EDT)


Special events . . . Are they right for your organization? Special events typically raise a relatively small amount of net proceeds compared to the huge amount of time and energy you dedicate to plan and execute them. Yet, events do have value for nonprofit organizations. 

Events offer an opportunity to:

1) Increase visibility

2) Engage volunteers

3) Develop leadership

4) Open doors for new donors and “friends”

5) Improve donor relations

6) Raise unrestricted operating support.

With the amount of time and resources that special events require you cannot afford for them to fail. Prepare yourself to establish clear goals for the event, implement proven strategies, and evaluate the event’s success.

Planning a live or virtual special event takes time and skill—ensure you are reaching your full potential with clear timelines, budgets, committee descriptions, revenue enhancers, and more!  Use the tried-and-true tips presented in this workshop to reach success.

Learning Objectives:

  • Assess if a special event is the best method to reach your goals (e.g., fundraising, volunteerism, and marketing)
  • Recognize the major tasks required to implement a special event
  • Execute the event logistics efficiently
  • Decrease costs and maximize revenue
  • Evaluate the special event’s success

Cost: $160 members, $320 non-members

Instructor: Tonisha Landry

Tonisha Landry is an audience centric thought partner intentional about designing impactful and inclusive experiences. She has over 20 years’ experience developing solutions to achieve a greater return on impact from event engagements and targeted marketing campaigns.

Experience leading event operations for large scale special events and business conferences, managing teams and budgets over $4 million, employing cost efficient purchasing practices, designing user-centric experiences and enhancing attendee satisfaction.

Today, Tonisha serves as president-elect of PCMA Southeast Chapter and director of conference programming for the Institute of Internal Auditors.

Full participation in this workshop is applicable for 6 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.


Registration Closes 7/24/2024 12:00 AM

Virtual Synchronous Learning Environment
Wednesday, July 31, 2024 (9:15 AM - 4:15 PM) (EDT)
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