Description

Social media is yet another tool in a nonprofit’s toolbox that can elevate your brand and more deeply connect with your stakeholders but understanding what it is and how to use it strategically is key.  This virtual course will equip you with the knowledge and skills needed to navigate the ever-changing landscape of social media platforms. Attendees will better understand the various nuances of different platforms, what effective management looks like, and the components of creating compelling content.

Learning Objectives:

• Understand key features of major platforms like Facebook, Twitter, LinkedIn and Instagram.
• Develop effective social media strategies and content calendars.
• Learn to measure social media impact and make data-driven decisions.

Cost: $102 Members, $204 Non-Members

*If you are part of either the in-person or virtual 2025 Certificate in Nonprofit Leadership cohort, this workshop may be used to fulfill your Infrastructure elective requirement.

Instructor: Wendy Roundtree

Wendy J. Roundtree, APR is the Founder and Lead Strategist of Jarel Communications, a social impact firm that uses strategic storytelling to drive positive change. With clients across the public, private, nonprofit, and philanthropic sectors, the firm's expertise includes K-12 education, food insecurity, health equity, and homelessness. Prior to Jarel Communications, she worked for Orange County Public Schools (OCPS), the eighth-largest school district in the nation.

Wendy earned an MBA from the Crummer Graduate School of Business at Rollins College and a B.A. in Mass Communications from Bethune-Cookman University (B-CU). Her accolades include being named to Orlando Magazine’s 2021 Women of the Year list, receiving a Women's Achievement Award from the Women's Executive Council of Orlando, being recognized as a 40 Under 40 honoree by Bethune-Cookman University and the Orlando Business Journal, and being honored as the 2023 Trailblazer Professional of the Year by the PRSA Sunshine District.