Description

In today’s photo- and video-driven world, nonprofits must capture attention quickly and communicate impact clearly. This session helps you focus your marketing energy where it counts — creating powerful, mission-centered content that moves people to act. Learn how to craft shareable stories, build collaborative campaigns, and develop the right materials to amplify your message and reach the audiences who matter most.

Learning Objectives:

• Define a simple, compelling message that connects to your mission and inspires engagement.
• Identify and leverage key internal and external partners to expand your reach.
• Develop and launch a spreadable campaign using core visual and storytelling assets.

Cost: $102 Members, $204 Non-Members

*If you are part of the Certificate in Nonprofit Leadership, this workshop may be used to fulfill your Infrastructure elective requirement. To receive elective credit for attending a workshop, participants must be present for at least 80% of each workshop meeting date with time spent in attendance measured consecutively.

Instructor: Emily Osburne

Emily serves as Marketing Manager for Generous Giving, where she helps lead initiatives that inspire and equip people to live generously. A proud Auburn University graduate with a degree in International Marketing (2000), Emily brings more than two decades of strategic and creative experience to her work.

As the owner of Emily Osburne & Company, she has spent her career consulting with nonprofits to clarify their brand identity, craft compelling messages, and expand their reach. Her passion lies in helping mission-driven organizations connect authentically with their audiences and make a greater impact in the world.