Description

Special events have the potential to drive awareness and secure unrestricted revenue that can help your organization where it needs the funds the most. The process of determining the type of event and the steps to get started don’t have to be overwhelming. This session will cover the why and how to create and execute an event as well as basic budgeting and event set up. 

Learning Objectives:

• Move from idea to a solid plan to hosting a special event.
• Set priorities and build a support team.
• Outline the steps to develop an event plan.
• Create an event purpose statement.

Cost: $102 Members, $204 Non-Members

*If you are part of either the in-person or virtual 2025 Certificate in Nonprofit Leadership cohort, this workshop may be used to fulfill either your Mission Delivery or Revenue Generation elective requirement.

Instructor: Tonisha Landry

Tonisha Landry is an audience centric thought partner intentional about designing impactful and inclusive experiences. She has over 20 years’ experience developing solutions to achieve a greater return on impact from event engagements and targeted marketing campaigns.

Experience leading event operations for large scale special events and business conferences, managing teams and budgets over $4 million, employing cost efficient purchasing practices, designing user-centric experiences and enhancing attendee satisfaction.

Today, Tonisha serves as president-elect of PCMA Southeast Chapter and director of conference programming for the Institute of Internal Auditors.