Communicating with Purpose and Strategy (Virtual)

Description

In today’s fast-moving environment, everyone in a nonprofit plays a role in how the organization shapes and shares its message. Communities expect transparency, donors expect clarity, and staff need consistent messages to support their work. This three-hour, interactive workshop gives nonprofit professionals at all levels practical tools to strengthen messaging, build trust, and maintain credibility across audiences.

Participants will gain a grounded understanding of what effective nonprofit messaging looks like today and how to apply it in real situations—from everyday updates to sensitive or unexpected challenges.

Learning Outcomes

• Apply a mission-aligned messaging approach that builds trust and reflects organizational values.
• Craft clear, consistent messages that strengthen connections with clients, partners, donors, and the broader community.
• Deliver effective messages during challenges or sensitive situations to maintain confidence, reduce confusion, and protect organizational integrity.

Cost: $102 Members, $204 Non-Members

*If you are part of the Certificate in Nonprofit Leadership, this workshop may be used to fulfill your Mission Delivery elective requirement. To receive elective credit for attending a workshop, participants must be present for at least 80% of each workshop meeting date with time spent in attendance measured consecutively.

Instructor: Wendy Roundtree

Wendy J. Roundtree, APR is the Founder and Lead Strategist of Jarel Communications, a social impact firm that uses strategic storytelling to drive positive change. With clients across the public, private, nonprofit, and philanthropic sectors, the firm's expertise includes K-12 education, food insecurity, health equity, and homelessness. Prior to Jarel Communications, she worked for Orange County Public Schools (OCPS), the eighth-largest school district in the nation.

Wendy earned an MBA from the Crummer Graduate School of Business at Rollins College and a B.A. in Mass Communications from Bethune-Cookman University (B-CU). Her accolades include being named to Orlando Magazine’s 2021 Women of the Year list, receiving a Women's Achievement Award from the Women's Executive Council of Orlando, being recognized as a 40 Under 40 honoree by Bethune-Cookman University and the Orlando Business Journal, and being honored as the 2023 Trailblazer Professional of the Year by the PRSA Sunshine District.